There are many players in the sports industry, the club, the players, the sponsors, and the fans.

Fanaticoins and its Fan Engagement system is here to connect and make sense of all these actors.

Focusing on this opportunity, in sports organizations we can see that fans have a fundamental role in their development. Asserting their opinions, through various channels and tools.

In the interaction between the sports consumer, the organizations, the athletes and the sponsors, an ecosystem is developed where different situations can be analyzed such as consumption experiences, the well-being of the fans, online environments, the quality of the service, the management of sports brands, sponsorships and mega sporting events.

What is meant by Fan engagement

Fan engagement is much more than ‘likes’, ‘tweets’ and ‘shares’. It has to do with the way the fan relates and interacts with his club. This can happen directly or indirectly. Where the direct relationship adds value to the institution through actions such as the purchase of marchandaising or attending games. And the indirect relationship, through recommendations or actions where the fan can volunteer.

All this implies having an emotional connection with the club, thoughts and behaviors that help the team grow and that can be transactional and non-transactional.

The exchange of money, effort and time through attendance at matches, purchase of season tickets, souvenirs, etc. by fans is directly related to transactional behaviour. While the non-transactional – although it adds value to the Club – it has nothing to do with consumer or economic actions. For example, following the team on social networks, online interaction, participation in discussion forums and club events.

Objective of Fan Engagement

Today sports organizations pay much attention to the role played by fans. They invest a lot of time and resources in providing you with better services and interaction experiences in exchange for your “loyalty”.

Thanks to social networks, fans have the possibility of interacting 24 hours a day, 365 days a year with their clubs and idols. This is why it is not only vitally important to provide an excellent service, but it is also necessary to bring them closer to the possibility of interacting and building a sense of belonging to the club, players and their community of fans.

For all the aforementioned, Fanaticoins aims to link the fan, making him feel part of his club, helping its growth and development, and that in turn this role adds value to his life.

Technology in the development of fan engagement

Thanks to technology, fans have the possibility to interact through two-way communication with their teams/idols, all day/every day of the year. This also allows sports organizations to shape the behavior of fans and redirect/adjust their strategies.

Although technology plays a very important role in the experience of fans, it is still a complementary tool if we take into account that people continue to choose face-to-face when enjoying a sporting event. In this way, social networks -for example- come to complement and expand the emotional experience that only the playing field environment provides.

Currently, the behavior of the youngest public on the Internet reflects that they do not want to be tracked in reference to their tastes and preferences regarding the content visited or interaction with other users.

In any case, and thanks to various monitoring platforms (eg Fanaticoins), through data crosslinking and data collection techniques we can get to know the behavior of these users, regarding our brand, club or organization.

Visit our Fanaticoins website and find out how we can help you

Be the owner of all your followers without depending on third-party apps and/or social networks. Take control of the fans!!

Manage your data mining environment, locating patterns, trends and behaviors of all your followers, which will allow you to sectorize, optimize, and even monetize your content on the net.